Facebook
advertising.
Meta Ads · Instagram · Messenger · WhatsApp
We turn your social media presence into concrete, measurable business results; not likes and comments, but revenue. Campaigns with server-side tracking and a focus on ROAS.
- Server-side tracking + CAPI integration
- EMQ optimisation for maximum match rate
- A/B testing of creatives and target audiences
How do
they work?
Communicating with customers online through social media is one of the most important services we provide. Social media has become an essential link in every successful business.
But running it successfully takes a lot of time, knowledge and effort. Poorly set up campaigns quickly swallow budget without results, which is why more and more companies delegate this work to an agency.
Saves time
Instead of dozens of hours a week on content, ads, monitoring and replies, you focus on your business.
Brings expertise
Targeting, A/B tests, server-side tracking, pixel optimisation; that takes years of experience, not YouTube tutorials.
Optimises the budget
Every KM of advertising goes through a tested framework; more conversions for less money spent.
Full funnel.
A complete service.
We tailor ads, campaigns and communication to the needs of each client - from brand awareness to retention. Different content for different platforms, a different approach for different stages of the buying process.
Content tailored to the brand
Every client gets content that fits their brand, voice and target audience, not a template recycled across clients.
A different approach per platform
What works on Instagram doesn't work on Facebook: a different format, tone and frequency. No copy-pasting across all networks.
Audience analytics
We know which users, of which age, at what time and on which network are most active, and we tailor posts and ads to that data.
A ready-made
Strategy.
The process is just as important as the final product. Experience tells us that what we do matters as much as how we do it.
One approach doesn't suit everyone - we tailor the strategy to the needs of each individual client. Not all projects are complex, but every project demands the same level of care and attention.
Got a question?
We have the answer.
Questions clients ask us most often.
What does Facebook and Instagram advertising include?
Strategy and campaign setup in Meta Ads Manager, the Meta Pixel, ad creatives, A/B testing of creatives and audiences, and ongoing optimisation based on results.
What are server-side tracking and the Conversions API?
Instead of recording purchases only in the browser, we also send them directly from the server to Meta via the Conversions API. Meta sees more real conversions and campaigns optimise better.
What is EMQ and why does it matter?
EMQ (Event Match Quality) is Meta's score for how well the events you send match real users. The higher the score, the more precisely Meta targets and optimises, so we monitor and improve EMQ regularly.
Do you also create the ad creatives?
Yes. Our design team prepares posts, stories, reels and other ad formats, and we test creatives to keep the ones that perform best.
Didn't find your answer? Email us at info@omedia.ba or call +387 61 555 065.
From our blog
Worth reading before you start
Articles are in Bosnian.
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